As a DJ, it’s your job to play what people want to hear. Many times what they want to hear are reverberated singles that may already be over played on the local FM station. But it’s also your job as a DJ to play what people do not yet know what they want to hear. It’s in this way that we expose listeners to new songs or songs that have not yet been heard enough.
For our conventional gigs, it’s a difficult line to play what is already on mainstream and what is not yet on the charts. Clear Channel/iHeartRadio have made the job easier for us by coming half way.
Earlier this week, the Wonder Girls performed a show in New York for die-hard fans. If you were looking for an example of mainstream media endorsing kpop in the west, this is it. Organized and sponsored by iHeartRadio, it was a nicely produced concert for our favorite seoul-pop gals. The Korean group’s latest collaboration with Akon “Like Money” (our exclusive video featured above) brought the girls within the billboard top #100. Our speculative non-statistically-significant analysis finds that “Like Money” also goes over well with American Kpoppers. As DJ’s, lets give them a bump through our own miscellaneous radio and event gigs.
Because Kpop doesn’t sell itself without aesthetics, we’re sharing some stunning photos provided by Sara Kauss/Getty Images for iHeartRadio below. Click for full-resolution.