Top 10-100 lists for K-pop artists and groups are flawed. They typically only measure influence based on a candidate’s ranking on a list, without providing the more multidimensional nuances and relationships between those in the list. It’s led us to begin thinking about another way to present the winners and leaders in K-pop today.
Who are the competing artists in K-pop today? How are they positioned for the long story arc of their brand? Who is delivering high production value content, and who provides innovative concepts?
The Kpopcast’s K-pop Competitive Positioning Chart is a culmination of the winners in K-Pop are within a specific category, giving k-pop fans a wide-angle view of the relative positions of each artist’s competitors. The K-pop Competitive Positioning Chart takes heavy inspiration from work produced by technology analyst firms and reimagines it for k-pop purposes. Visualized through this graphical chart, The K-Pop Competitive Positioning Chart lets k-pop fans quickly grasp how well a given artist is performing in a given category or year.
The K-pop Competitive Positioning Chart is a quick snapshot view of how well your favorite idol or group is performing in a given category. Look at the K-pop Competitive Positioning Chart to see an artist’s relative position against others of its category.
Keep in mind that just because an artist isn’t in the “leader” category doesn’t mean you shouldn’t stan them. Nor are “leader” artists fit for everyone. There may be personal biases and specific reasons to follow a niche artist.
The K-Pop Competitive Positioning Chart provides a graphical competitive positioning of four kinds of k-pop entertainers:
Each K-pop Competitive Positioning Chart may be organized by a category (girl groups, rookies, labels, music producers, etc). The positioning of artists may shift quarter-to-quarter or year-to-year across successive iterations of future K-pop Competitive Positioning Charts.
Positioning is determined by extensive proprietary qualitative analysis, which incorporates the views of variables such as Kpopcast episode reviews, western reception, and digital engagement.
The K-pop Competitive Positioning Chart brings together expert opinion and peer-insights in a quick visual summary. It additionally serves as a way to quickly survey a landscape within a category.
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